Saturday, September 20, 2014


It's swimsuit Wednesday once again. These ads all appeared in May 1960. There's lots of body hugging knits with molded cups. Enjoy!

Jantzen "Fabulastic" suit with molded cups and a single shoulder strap. Va va voom! Sold for $20.00 (about $148.00 in today's dollar).

Rose Marie Reid elasticized knit suit with an inner "Circolair" swim-bra which allows the deeply cut back. Sold for $22.95 (about $170.00 in today's dollar).

B. Altman offered this black and white stripe maillot made from nylon and rubber Lastex knit in their Vacation Shop. Sold for $22.95 (about $170.00 in today's dollar).

"Just wear a smile and a Jantzen". Pink maillot with a fringed collar and French bra cups. Sold for $25.00 (about $184.00 in today's dollar).

Catalina takes a blue cotton Tiki print and criss-crosses the bustline, goddess drapes the front. Sold for $12.95 (about $96.00 in today's dollar).

Catalina again, this time in solid red Orlon acrylic, nylon, and rubber knit with molded cups and a white plastic buckle at the bust. Sold for $19.95 (about $148.00 in today's dollar).

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